Components of the Integrated Marketing Campaign for the New Mercedes-Benz GLGLC-Class

The Mercedes-Benz marketing campaign for the new GLC-Class is consist of various elements or components using the same slogan the C-for Yourself which encourages customers to test-drive the new sedan to experience firsthand the performance, comfort and nature of GLC-Class components – such as the Mercedes brake hose, radiator, etc. to name a few – that it has to offer.

Video Podcast, Interactive Films and a 360-degree Software Configuration

One of the predominantly extensive and entertaining elements of the international campaign,  On this site customers might be able to view the advertising banners and get to see the GLC-Class displayed against realistic backdrops. They may also reconfigure the Mercedes GLC according to their preference to study and get a decent look of the various perspectives of the new sedan. The software allows users to select any combination of the model’s equipment lines, numerous color options, different types of light-amalgam wheels, interior designs and other selected discretionary features.

The website also features an interactive assistant who will guide users to discover their way through the new 360-degree soft configurator. There are also several interactive films that are available on the web site showing various individuals that has driven the GLC-Class describing the most crucial details of the new Mercedes-Benz sedan.

A specially produced video podcast about the development of the GLC-Class is also available. This video podcast documents the creation of the Mercedes-Benz GLC-Class which is divided in four episodes. To complete the entire online campaign a Mercedes-Benz Museum which takes visitors on a multimedia journey showcasing the successful history of Mercedes-Benz’ best selling model series ever.

Customers to Test-Drive the new GLC-Class

The campaign ads made for Mercedes-Benz GLC-Class address existing and potential customers in the spirit of its core image value of Appreciation. Mercedes-Benz believes that direct communication is a significant element of their marketing campaign which helps them in connecting with their customers. Furthermore, speaking of connecting with customers, Mercedes-Benz will sponsor an ‘Exclusive Driving Experience in Barcelona and that is not all Mercedes-Benz has also entered into agreement with some European hotel chains especially in famous vacation regions that will offer customers and potential buyers the chance to personally test-drive the new Mercedes-Benz GLC-Class.

The Exclusive Driving Experience will start on April 1 to 3, 2007 and will permit at any rate 80 consumers from every piece of Europe to experience the GLC-Class in an especially relaxed environment. In Barcelona participant to the said driving event will get to enjoy the beauty of the Catalonian capital. Furthermore, not just that, they will be made to participate in a slalom competition with other production vehicles that will permit them to compare the comfort and deftness of the new Mercedes-Benz with other vehicles in this segment.